Ruben Ferreira

Cake Specialist and Owner of Mr Bakeys

“I have been running my catering business for many years – five to be precise. Within that period, I have never understood how the background work of my business operated and the essentials I needed to refine. This meant work was irregular and unstable, feedback was mixed and faults went unnoticed. I have recently started working with Dean Williams. He’s opened a portal to a fountain of knowledge, and I now acknowledge the importance of refining certain aspects of the business and having someone to hold me accountable to the business challenges I face. I can also turn to him with any questions about running a business”